Web Liakh Web for results
A personal hub for web and SEO thinking - trends, technical notes, and actionable commentary rooted in hands-on experience and curiosity. Interested in a conversation or want to share your perspective?
A personal hub for web and SEO thinking - trends, technical notes, and actionable commentary rooted in hands-on experience and curiosity. Interested in a conversation or want to share your perspective?
Technical SEO is my core — six+ years optimizing architecture, indexing, and site moves through data-led experiments. Broad domain experience and hands-on migrations mean I tackle both routine issues and unusual edge cases, identify growth points for projects
I’ve been building websites for over five years, developing in PHP (Laravel, WordPress), HTML, CSS, and JavaScript. I design and implement solutions that both serve business goals and support strong SEO performance, boost conversions, and scalability
Every tool in this stack shares a single purpose: uncovering a website's weak spots and specific issues hidden from plain sight — from indexing problems to loading speed bottlenecks that directly affect search rankings. Whether it's content rendering in search results, a technical failure in analytics, or a bug in the code, each one is designed to detect its own type of malfunction
| Category | Technologies | Use cases |
|---|---|---|
| Performance & Core Web Vitals | PageSpeed Insights, Lighthouse, GTmetrix, Chrome UX Report (CrUX), Cloudflare Observatory | Largest Contentful Paint (LCP) optimization; Cumulative Layout Shift (CLS) remediation; Interaction to Next Paint (INP) analysis; real-user monitoring (RUM) vs lab data correlation; performance budget enforcement |
| Technical SEO & Crawling | Screaming Frog, JavaScript rendering audit (Chrome DevTools), Clarity, Logs, W3 validator | Scale crawl analysis with custom extraction rules; JavaScript indexability audit; crawl budget optimization; identification of orphan pages and redirect chains; log file analysis for bot behavior patterns |
| Analytics & Data Intelligence | Google Analytics 4, Google Search Console, Bing Webmaster Tools, Yandex Webmaster, Looker Studio, BigQuery | Cross-domain tracking setup; custom GA4 events for SEO engagement; BigQuery + GSC data blending for query-level CTR analysis; automated anomaly detection in organic traffic; attribution modeling |
| Rank Tracking & SERP Intelligence | Ahrefs, SEMrush, SERP API | SERP feature tracking (featured snippets, PAA, video carousels); competitor SERP share of voice analysis; geo-specific rank monitoring; API-driven daily position tracking at scale; SERP volatility analysis |
| Content Optimization & Research | Ahrefs Content Explorer, SEMrush Topic Research, AlsoAsked, AnswerThePublic | Content gap analysis against top-ranking competitors; NLP-driven content brief creation; topical authority mapping; search intent classification; content decay detection and refresh prioritization |
| Structured Data & Semantic SEO | Schema.org vocabulary, JSON-LD, Google's Rich Results Test, Schema Markup Validator, Microdata | Custom schema implementation (Article, Product, FAQ, HowTo, Event, JobPosting); entity optimization for Knowledge Graph; dynamic schema generation server-side; schema error monitoring and validation at scale |
| SEO Automation & Engineering | AI skills, Google Apps Script, Regex, cURL, Postman, Zenno | Automated meta title/description generation; bulk hreflang validation scripts; internal linking opportunity detection via NLP; automated broken link monitoring; SEO test automation in CI/CD pipelines |
| Back-end & CMS | PHP, WordPress, Laravel, Node.js, Python, SQL (MySQL, PostgreSQL), REST API, GraphQL | Server-side rendering (SSR) audit, CMS SEO-optimization, database-driven content analysis, API-first architecture review, dynamic rendering implementation |
| Front-end & Frameworks | HTML5, CSS3, JavaScript (ES6+), TypeScript, React, Vue.js, Next.js | SPA SEO audit, hydration issues detection, critical CSS optimization, lazy loading implementation, JS-framework indexability analysis |
| Other | - | For various other goals and tasks, tools and solutions are selected on a case-by-case basis depending on project requirements, client infrastructure, and specific SEO challenges |